The control of strategic information is a team initiative which requires involvement from the entirety of a busi-ness’s body of human resources, and which creates new synergies that lead to better efficiency.
Your objective is to acquire and/or to conserve the competitive edge, to better anticipate the decisions of your competitors, market developments, and to be sure that you have ability to make a fast and relevant decision. You need to know more about your company, transform your organisation into an alert and vigilant business. Market intelligence, these are the tools, methods and a state of mind turned into action.
We intervene within the general framework of transformation, or more precisely - in taking charge the search for information : competitive surveillance, post-acquisition study, development of new product or market.
